Performance & Growth Marketing
Running paid ads without proper optimization is like burning cash: you might get some results, but you will never know how much you are wasting. We manage and optimize advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads using a scientific, data-first approach that focuses on one metric above all: profitable return on ad spend. Every campaign we build is structured for testability, with clear hypotheses, controlled variables, and systematic iteration that compounds performance gains week over week. From keyword-level bid adjustments in Google Search to creative rotation in Meta, we optimize at the granular level where the biggest wins hide.
Quick overview
The process
- 01
Account Audit
Deep analysis of existing campaigns, wasted spend, audience overlap, and conversion tracking accuracy.
- 02
Strategy & Structure
Develop a full-funnel campaign architecture with audience segmentation, bid strategy, and budget allocation.
- 03
Creative & Copy
Write ad copy, develop creative briefs, and build landing page recommendations for maximum Quality Score.
- 04
Launch & Test
Launch campaigns with A/B tests on headlines, creatives, audiences, and bidding strategies from day one.
- 05
Optimize & Scale
Weekly optimization of bids, budgets, negatives, and creative rotation, scaling winners and cutting losers.
What's included
- Comprehensive account audit report
- Full-funnel campaign strategy document
- Campaign build & structure setup
- Ad copy & creative direction
- Conversion tracking verification
- A/B testing framework & schedule
- Retargeting & remarketing setup
- Negative keyword management
- Weekly/bi-weekly performance reports
- Monthly strategy review calls
Choose your plan
Meet first, pay later. Pricing is percentage-based and aligned with your ad spend so our incentives match yours.
Starter
- 1 platform management
- Campaign setup & launch
- Monthly optimization
- Basic reporting
- A/B testing
- Retargeting campaigns
Professional
- 2 platforms
- Advanced targeting
- Bi-weekly optimization
- A/B testing
- Retargeting campaigns
- Detailed reporting
Enterprise
- All platforms
- Full-funnel strategy
- Weekly optimization
- Dynamic creative
- Custom dashboard
- Dedicated manager
Common questions
What return on ad spend (ROAS) can we expect?
Results vary by industry and offer, but most clients achieve 3-6x ROAS within 90 days. E-commerce brands often see 5-10x, while B2B lead-gen campaigns typically target a cost-per-lead that delivers a positive customer lifetime value ratio. We set realistic benchmarks during the audit phase.
How quickly will we see results from paid ads?
Paid ads deliver traffic immediately, but optimization takes time. You will typically see initial performance data within the first week, meaningful optimization gains by week 3-4, and compounding improvements over the first 90 days as we accumulate conversion data and refine targeting.
Is the ad spend included in your management fee?
No, our management fee is separate from your ad spend budget. You pay the ad platforms directly. This keeps things transparent: you always know exactly how much goes to media versus management.
Do you create the ad visuals and videos?
We write all ad copy and provide detailed creative briefs with specifications, sizing, and messaging direction. For visual production, we collaborate with designers or can recommend creative partners. Basic static ad creation is included in Professional and Enterprise tiers.
Can you take over our existing campaigns?
Absolutely. We start with a full audit of your existing account, preserve what is working, restructure what is not, and implement proper tracking before making optimization changes. There is no need to start from scratch.
What is the minimum commitment period?
We recommend a minimum 3-month commitment because paid media optimization is cumulative: the algorithm needs data, and meaningful A/B tests need time to reach statistical significance. That said, there are no long-term contracts; you can cancel with 30 days notice.