Tracking & Analytics
Accurate tracking is the foundation of every profitable marketing operation. Without reliable data, you are making decisions in the dark, overspending on channels that underperform and under-investing in the ones that actually drive revenue. We specialize in deploying end-to-end measurement systems built on Google Analytics 4, Google Tag Manager, and server-side tracking architectures that survive ad blockers, iOS restrictions, and evolving browser privacy policies. Whether you are running e-commerce, SaaS, or lead-generation campaigns, we configure data layers, enhanced conversions, and custom event schemas that capture the full customer journey from first click to closed deal.
Quick overview
The process
- 01
Tracking Audit
Review your current analytics setup, identify data gaps, broken tags, and attribution blind spots across every channel.
- 02
Measurement Plan
Define KPIs, event taxonomy, data-layer specifications, and a conversion framework aligned with your business goals.
- 03
Implementation
Deploy GA4 properties, GTM containers, server-side endpoints, enhanced conversions, and custom event tracking.
- 04
QA & Validation
Run end-to-end testing with debug tools, compare data across platforms, and validate conversion accuracy.
- 05
Dashboards & Handoff
Build real-time dashboards in Looker Studio, document every configuration, and train your team on the new setup.
What's included
- Full tracking audit report with gap analysis
- Measurement plan & event taxonomy document
- GA4 property configuration & custom events
- Google Tag Manager container setup (web + server)
- Server-side tracking deployment
- Enhanced conversion tracking for Google Ads
- Meta Conversions API integration
- Cross-domain tracking configuration
- Looker Studio real-time dashboard
- Technical documentation & team training
Choose your plan
Meet first, pay later. Every plan starts with a free consultation. No upfront payment required.
Starter
- GA4 setup & configuration
- GTM container with core tags
- Up to 10 custom events
- Basic conversion tracking
- Server-side tracking
- Attribution modeling
Professional
- Everything in Starter
- Server-side GTM container
- Up to 30 custom events
- Enhanced conversions
- Custom attribution model
- Looker Studio dashboards
Enterprise
- Everything in Professional
- BigQuery data pipeline
- Unlimited custom events
- Multi-property architecture
- Custom API integrations
- Team training workshop
Common questions
How long does a full tracking implementation take?
A Starter implementation typically takes 3-5 business days. Professional setups run 1-2 weeks, and Enterprise projects with BigQuery pipelines and multi-property architectures take 2-4 weeks depending on site complexity and the number of platforms involved.
Will our existing historical data be preserved?
Yes. We never delete existing analytics properties. We either upgrade your current GA4 setup in place or create a new property and run parallel tracking so no historical data is lost during the transition.
How does server-side tracking help with data accuracy?
Server-side tracking sends data from your server rather than the user's browser, bypassing ad blockers, ITP restrictions, and cookie limitations. In practice, clients see a 15-30% increase in recorded conversions compared to client-side-only implementations.
Do you support platforms beyond Google Analytics?
Absolutely. We integrate with Meta Conversions API, TikTok Events API, LinkedIn Insight Tag, Mixpanel, Segment, and most major ad platforms. The core architecture is designed to feed data to any downstream tool.
Can you fix our current broken tracking setup?
Yes, tracking audits and remediation are a core part of the Starter and Professional tiers. We will identify misfiring tags, duplicate events, incorrect attribution, and data-layer errors and fix them as part of the engagement.
What about GDPR and privacy compliance?
Every implementation includes consent-mode configuration that respects user privacy preferences. We integrate with popular consent management platforms like Cookiebot, OneTrust, and Complianz to ensure your tracking is fully compliant with GDPR, CCPA, and other regulations.