App Marketing
Growing a mobile app requires a different playbook than web marketing. App store algorithms, attribution windows, creative fatigue, and in-app retention all require specialist knowledge to get right. We run full-funnel app marketing campaigns across Google UAC, Meta, Apple Search Ads, and TikTok, combining paid user acquisition with app store optimisation and retargeting to lower your cost per install and raise lifetime value. Our percentage-based pricing means our incentives are directly aligned with your growth.
Quick overview
The process
- 01
App Audit & Strategy
Analyse your current install funnel, retention metrics, and competitive landscape to define the growth strategy.
- 02
ASO Optimisation
Optimise your app store listing (title, screenshots, description, and keyword targeting) to maximise organic installs.
- 03
Campaign Setup
Build campaigns across Google UAC, Meta App Ads, and Apple Search Ads with precise audience targeting and bidding.
- 04
Creative Testing
Run structured A/B tests across ad creatives, store screenshots, and messaging to find the highest-converting combinations.
- 05
Scale & Retain
Scale winning campaigns, set up retargeting to re-engage lapsed users, and monitor retention through cohort analysis.
What's included
- App store optimisation audit
- Keyword research (app store)
- Campaign setup across platforms
- Creative brief & ad assets
- A/B testing framework
- Retargeting audience setup
- Install tracking integration
- Bi-weekly performance reports
- Monthly growth summary
Choose your plan
Meet first, pay later. Pricing is percentage-based, so our incentives are directly aligned with your app growth.
Starter
- 1 platform (Meta or Google)
- App install campaigns
- Basic ASO audit
- Monthly reporting
- Retargeting / re-engagement
- In-app event optimization
Professional
- 2 platforms
- In-app event optimization
- Retargeting campaigns
- Full ASO optimization
- Cohort analysis
- Bi-weekly reports
Enterprise
- All platforms
- Full-funnel app strategy
- Re-engagement campaigns
- Custom MMP setup
- Weekly reports
- Dedicated app growth manager
Common questions
How is app marketing different from regular ads?
App marketing uses install-optimised campaign types (Google App Campaigns, Meta App Install ads, Apple Search Ads), which bid specifically to drive app store installs and in-app events rather than website conversions. Attribution also differs: mobile measurement partners (MMPs) like Adjust and AppsFlyer track installs, sessions, and in-app events across both iOS (SKAdNetwork) and Android.
Do you handle both iOS and Android?
Yes, we manage campaigns for both platforms simultaneously. iOS and Android require different creative formats, bidding strategies, and attribution approaches, so we run platform-specific optimisations rather than a single one-size-fits-all setup.
What install tracking tools do you use?
We work with Adjust, AppsFlyer, Branch, and Firebase, whichever MMP you already have, or we can recommend the best fit for your tech stack. Proper attribution setup is included in every engagement to ensure accurate cost-per-install and ROAS reporting.
Can you help with app store ratings and reviews?
We advise on in-app prompts (using Apple and Google's native review APIs) timed to high-satisfaction moments in the user journey to increase the volume and quality of organic reviews. Direct review solicitation outside these APIs is against platform policies and is not something we offer.