Insights & guides

Practical playbooks on tracking, paid media, SEO and automation, written by the people doing the work.

Core Web Vitals are a conversion problem, not just an SEO problem

Slow LCP and high CLS hurt rankings, and they cost you conversions too. Every 1-second LCP improvement correlates with a 5.8% lift in checkout completion rate.

conversiontrip30 Jul 2025